In many parts of the developing world, people lack access to necessary, affordable and quality products that could improve their quality of life. Millions of people live off the electric grid. This means they are forced to use unclean and expensive alternatives such as kerosene lamps that affect their respiratory and eye health. Millions more retrieve water from far-off wells or streams, where water-borne illnesses can be life-threatening. Women often spend hours cooking over polluting open fires, cutting short their productive hours in a day.
In partnership with the Peter Gilgan Foundation, FINCA Canada is creating a distribution channel to reach unserved and underserved markets—targeting rural, low-income, and poorly educated populations—which are often neglected because they are difficult to reach and uneconomical to serve. With BrightLife, FINCA aims to provide a sustainable, last mile distribution channel for products that:
- Save people time and money;
- Make people more resilient and empowered;
- Increase their opportunities to participate in the local economy;
- Improve the health of an entire family while reducing their carbon footprint.
This includes solar lanterns and systems with phone charging capabilities, as well as efficient cookstoves that require less wood, reduce harmful emissions, and cook much faster than open fires—allowing women and girls to get on with their days.